Professional Services
Representative CompositeProfessional Services Authority Engine
B2B Consulting Firm
This is a representative composite
The story, client descriptor, and metrics below are drawn from multiple real Wave engagements with UK mid-market operators in this sector. They illustrate outcome patterns we see repeatedly, not the results of any single named client. Real attributed case studies will replace this as client approvals land.
1,200+
Monthly Downloads
15% → 45%
Close Rate
60%
Ad Spend Reduction
60 → 14 days
Sales Cycle
Situation
A mid-market consulting firm with deep expertise but zero digital presence. All new business came through personal referrals and a handful of speaking engagements per year.
Problem
The referral ceiling meant unpredictable revenue. Competitors with half the expertise were winning contracts because they appeared more authoritative online. The founder had never recorded a single piece of content.
Result
Within 6 months: 1,200+ monthly podcast downloads, close rate improved from 15% to 45% on content-warmed leads, ad spend cut by 60%, 4 inbound enterprise clients directly attributed to podcast content, and sales cycle reduced from 60 days to 14 days.
Deliverables
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