The Wave

Insights

Practical insights on B2B video production, corporate podcasting, and content-led growth. No fluff — just the strategies that work for UK businesses generating £1M–£10M in revenue.

2026-07-07

Free Music Archive License Podcast Use Official: The Complete Guide

How to find a free music archive license podcast use official source, read the terms correctly, and avoid takedowns. British English guide for founders.

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2026-07-07

Best Podcast Apps for Discovery and Recommendations

A guide to the best podcast apps for discovery and recommendations, plus how to get your show found by the right UK listeners.

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2026-06-29

Podcast Newsletters: How UK Founders Turn Episodes Into Demand

A podcast newsletter repackages each episode into an email that books meetings. Here is how UK founders build one that drives demand, not just downloads.

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2026-06-29

Best Apps for Discovering New Podcasts: A 2026 Guide

The best apps for discovering new podcasts in 2026, ranked by how well each one surfaces fresh shows worth your time. Quick picks plus a comparison table.

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2026-06-28

Pixabay Music License Podcast Use: What You Can and Cannot Do

Pixabay music license podcast use is allowed under the royalty-free Content License. Here is what you can do, what you cannot, and how to stay safe.

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2026-06-28

Video Marketing for Professional Services: A Practical Guide

Video marketing for professional services: how UK firms use video to build authority, earn trust, and book more qualified meetings.

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2026-06-25

Corporate Podcast Production: The B2B Guide to Launching One Worth Listening To

Corporate podcast production turns expert conversations into pipeline. What it costs, how to launch, and how to pick a B2B podcast agency that earns its fee.

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2026-06-25

B2B Video Production UK: What It Costs and How to Choose a Partner

B2B video production in the UK typically runs from a few thousand pounds per piece to £8K-£15K/mo retainers. Here is what you pay for and how to choose.

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2026-06-02

B2B Video Production in the UK: The Growth Lever Most Firms Ignore

B2B video production UK done as a growth system, not a one-off shoot. How mid-market firms turn one recording day into months of content and inbound leads.

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2026-04-10

Why B2B Video Production Is the Most Underused Growth Lever in UK Business

Most UK businesses treat video as a nice-to-have. The data says otherwise.

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2026-04-08

Corporate Podcasting: From Vanity Project to Revenue Engine

How to turn a business podcast into a lead generation machine, not a hobby.

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2026-04-05

Video Marketing for Professional Services: The Authority Playbook

Why the most trusted advisors in every sector are the ones on camera.

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2025-04-04

Navigating the Legal Maze of Podcasting: Copyright, Licensing, and Global Threats

Launching a podcast can be a lot of fun, but it comes with legal responsibilities you can’t ignore. This podcasting legal guide breaks down everything you need to know about intellectual property, licensing, privacy rights and contracts.

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2025-02-25podcast script writing

Getting to Grips With Podcast Script Writing

Here at The Wave Podcasting, we see ourselves as part of a vibrant podcasting community. And while we’re not short of advice, tool tips, and tricks of the trade, we also love to help you to share your know-how with others in the community on our platform. That’s what this post is all about.

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2025-02-17podcast monetization strategies

Podcast Monetization Strategies: From Novice to Professional

If you have your own podcast, you have a foundation for monetization because it allows you to maintain personal ownership and creative control over your content.

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2025-02-10podcast thumbnails

How to Create Perfect Podcast Thumbnails

Podcast thumbnails are more than just a small image; they are a powerful tool in attracting potential listeners to your podcast.

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2025-02-06podcast interview techniques

Podcasting: Interview Techniques and Guest Booking Best Practices

Podcasting can be a very rewarding occupation but setting up and doing great interviews can be a very daunting prospect - especially when things start to go wrong. But the key to success is preparation. This guide will walk you through everything you need to know about booking guests and having the conversations that your listeners will love.

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2025-02-01podcast hosting options

2025 Guide to Podcast Hosting Platforms

Evaluating different podcast hosting sites can help you find the best options for your growing show.

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2025-01-31video editing software

Best Video Editing Software for Podcasters: A Guide

In this article we’ll discuss what you need to present the best version of your podcasts. We’ll suggest appropriate tools for the entry-level, midrange and high-end professional podcaster. And we’ll consider that all-important return on investment (ROI) issue.

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2024-11-28remote recording

How to Record Remotely with Top Audio Quality

Want to achieve studio-quality audio in your remote recordings? This comprehensive guide walks you through everything from selecting the right equipment to mastering post-production techniques.

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2024-11-28Zoom for podcasting

How to Use Zoom for Podcast Recording: Best Practices and Tips

Looking to record your podcast using Zoom? We cover everything from basic setup to advanced recording techniques.

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2024-10-06

3 Mic Podcast Setup: How to Decide How Many Hosts Your Podcast Should Have

You have a concept for a podcast and you’re ready to move forward, except for one little thing: you can’t decide how many hosts your podcast should have. Can you hold down the fort on your own?

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2024-10-05

How To Select The Right Tags For Your Podcast

Tags help audiences find your podcast online by categorizing your show’s content. But choosing the right tags can be difficult. In fact, many podcasters choose to ignore them altogether, which is counterproductive towards improving user experience.

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2024-10-04

Should I Put My Podcast on YouTube? — A Comprehensive Guide

When you think of YouTube, a lot of things probably come to mind before you think “podcasts.” In reality, YouTube is the single most popular place to listen to podcasts, exceeding both Spotify and Apple Podcasts by a long shot.

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2024-09-30

Apple Podcast Artwork Requirements: 10 Resources for Creating Your Cover Art

If you’ve decided to create your own podcast then you may think that the only skill you need is to produce great audio content. That isn’t quite the case. You’ll also need to turn your hand to researching, copywriting, producing and - last, but definitely not least - graphic design.

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2024-09-29

Should You Join A Podcast Network? What You Need To Know

If you’ve been around the podcasting world for a while, you’ve probably heard the term “podcast network” and wondered what that really means. At its core, a podcast network is simply a group of shows that all fall under one company umbrella

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2024-09-28

The Power of Purpose in Podcasting: Crafting Your Podcast Mission Statement

For many of us, when you hear the phrase "mission statement," you probably get the same chill down your neck as the thought of a networking event. But a good mission statement doesn't have to be some stuffy business document--in fact, it shouldn't.

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2024-09-27

The Best Podcasting Microphones for Under $200

Choosing the right microphone is crucial for podcast success, but it doesn't have to break the bank. Our guide reviews the top 6 podcasting microphones under $200, covering options for beginners and experienced podcasters alike. From the budget-friendly Samson Q2U to the professional-grade Rode PodMic, we'll help you find the perfect mic to make your podcast sound amazing.

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2024-09-26

The Best Podcast Communities Online

Finding your people is always important. Luckily, there are a ton of online podcast communities that you can--and should--join. Becoming an active participant in these groups can be incredibly beneficial.

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2024-09-16Starting a Podcast

How to Make Your Podcast Interesting and Stand Out — The Wave Podcasting

Although podcasting is still a relatively new medium for brands and creators, the market has been growing more saturated in recent years, and it’s definitely not slowing down anytime soon. It’s more important than ever to come up with new and creative ways to make your podcast stand out from the crowd and draw in your unique listener base.

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2024-09-13Starting a Podcast

5 Tips for Measuring Your Podcast ROI

The value of launching a branded podcast as a marketing tactic is undeniable. Understanding the benefits your podcast is bringing to the table is an important piece of the puzzle because it will help you determine where your strengths lie, and where there’s room for improvement.

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2024-09-12Starting a Podcast

How To Create A Podcast Studio At Home — The Wave Podcasting

Many of us podcasters simply don’t have the luxury of a dedicated recording studio. It’s often too expensive to rent one, or too impractical to build your own from the ground up.

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2024-09-12Growing a Podcast

How to Pitch a Podcast: A Guide for Being a Guest on Podcasts — The Wave Podcasting

Being a guest on someone else's podcast is a powerful marketing tool. It helps you increase your visibility, build credibility, and tap into established audiences that align with your niche. Whether you’re promoting your own podcast, product, service, or simply looking to expand your personal brand, guest podcasting offers a direct line to potential fans, customers, or clients.

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2024-09-11Starting a Podcast

How Podcasting Can Build Your Brand’s Authority and Credibility

In today’s digital world, being seen as an authority in your industry is key to success. There are many ways to do this but podcasting is a powerful tool to build brand authority and credibility. Let’s look at how starting a podcast can elevate your brand and make you an expert in your field.

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2024-09-10Growing a Podcast

How to Be a Great Podcast Host: 9 Essential Strategies for Success

Whether you're a first-time podcaster or an experienced host looking to refine your skills, mastering the art of podcast hosting is crucial for creating engaging, impactful content. This comprehensive guide will explore the essential strategies and techniques to help you become a great podcast host, elevate your show, and connect deeply with your audience.

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2024-07-04Starting a Podcast

Exploring What is Podcasting: A Beginner's Guide to the Podcast Universe

Wondering what podcasting is all about? This beginner's guide demystifies the podcast universe, explaining its history, fundamentals, and how it differs from traditional media. Whether you're an avid listener or an aspiring creator, explore the various genres, essential equipment, and monetization strategies to dive into the world of podcasting with confidence.

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2024-07-04Starting a Podcast

Top 50 Engaging Topic for Podcast Ideas in 2024

Looking for new and exciting podcast topics? This article presents the top 50 engaging podcast ideas for 2024, perfect for keeping your content fresh and captivating. Whether you prefer narrative stories, expert interviews, or pop culture analysis, we've got you covered. Discover how to select topics that resonate with your passion, structure your episodes for maximum impact, and promote your podcast to expand your audience. Dive into this comprehensive guide and find the inspiration you need for your next podcast episode.

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2024-07-04Starting a Podcast

Audience: Understanding the Impact of Layered Listening

Are you effectively engaging every layer of your audience? This comprehensive guide explores the nuances of audience dynamics, from passive viewers to active contributors, and offers actionable insights for content creators and event planners. Discover how to captivate the spectrum of your listeners, identify your target audience, and create impactful, inclusive content.

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2024-07-02Starting a Podcast

Top Free Podcasting Platforms: Start Podcasting for Free in 2024

Starting a podcast for free in 2024 is not only possible but practical for beginners. This guide simplifies the process by highlighting the best free podcast hosting platforms and essential tools for recording high-quality episodes on a budget. Learn how to grow your audience without financial constraints and explore the advantages and limitations of free podcast hosting services. Dive into the essentials of podcasting and start your journey with confidence.

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2024-07-01Starting a Podcast

Top 10 Software for Podcast Recording and Editing in 2024

Whether you’re aiming for pristine audio with Riverside.fm, powerful editing with Adobe Audition, or an intuitive interface with GarageBand, there’s a perfect tool for every need. Balancing budget, user experience, and technical specifications is key. Choose your tools wisely and confidently take your podcast from concept to the listener’s ears.

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2024-06-27Monetizing a Podcast

Maximizing Profits: Your Guide on How to Make Money From Podcasting in 2024

Unlock the secrets to podcast monetization with our 2024 guide. From ads and sponsorships to merchandise and premium content, learn how to turn your podcast into a profitable venture. Explore practical steps to build and engage your audience, navigate legal considerations, and maximize your podcast's revenue potential. Start making money with your podcast today!

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2024-06-27Growing a Podcast

Maximize Your Reach: Effective Podcasting Strategy for Audience Growth

Unlock the secrets to podcast audience growth with our expert guide. Learn how to craft a unique podcast identity, understand your listeners, master branding, implement successful marketing strategies, and optimize for SEO. Jumpstart your podcast's growth journey with actionable insights and practical tips.

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2024-06-26Starting a Podcast

Free Music for Podcasts

Enhance your podcast with free royalty-free music! This comprehensive guide covers top sources like Pixabay Music, YouTube Audio Library, and Free Music Archive. Learn how to use different music licenses legally and elevate your podcast's listening experience.

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2024-06-26Launching a Podcast

Ultimate Guide: How to Upload a Podcast to Spotify – Step by Step Tutorial

Ready to start your podcast on Spotify? Our comprehensive guide walks you through account setup, recording, uploading, and optimizing your podcast. Learn how to define your niche, engage listeners, and grow your audience with strategic branding and promotion. Start your podcasting journey on Spotify today!

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2023-08-07

6 Secrets for Creating a Successful Show from Podcast Trailblazers

Have you ever wondered what it takes to create a successful podcast? We've unlocked the secrets to success and asked six seasoned female podcasters their advice for creating a next level show. You might be surprised by what they say!

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2023-08-07

Reach New Listeners on YouTube with THIS Essential Checklist

Our comprehensive checklist is the secret weapon you need to harness YouTube's vast reach and boost your podcast's growth exponentially. We've distilled the essential steps and strategies into a clear and actionable roadmap, ensuring maximum impact with every upload.

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2023-08-07

Safeguard Your Podcast with a Customized Guest Agreement

Don't leave anything to chance; protect your hard work and creative content with a legally sound podcast guest agreement. This comprehensive template allows you to tailor the agreement to your specific show and providing clarity from the outset.

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2023-08-07

Streamline Your Show with Our Podcast Episode Planner

Designed with savvy girlies in mind, our episode planner enables your to organize your episodes, schedule recordings, and meet posting milestone.

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2023-08-07

Podcast GROWTH Toolkit: 6 Proven Strategies to Top the Charts

Are you looking to get your podcast into the ears of new listeners? You're in the right place! This comprehensive guide features the top 6 tried-and-proven strategies to help you instantly increase your downloads and climb the charts.

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2023-05-02

Podcaster's Guide to Creating a Lead Magnet that Converts Listeners to Subscribers and Inspires Podcast Audience Growth

This guide will explain how to make an outstanding lead magnet for your podcasting business. We’ll go over what lead magnets are, how they work, and how you can use them effectively. There's a lot to cover, so let's get going.

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2023-03-30

The Ultimate Guide to Podcast Equipment Setup and Recording

Launching your podcast can be relatively easy if you choose the right podcast equipment. The success of your podcast relies heavily on the quality of equipment you use to record. Choosing the best equipment for your podcast can be overwhelming if you’re not well-versed in audio tech and electronics.

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2023-03-20

Unlock Your Podcast's Potential: Expert Tips for Creating a Compelling Intro and Outro that Encourages Action

We will be discussing tips and tricks to help you write the perfect intro and outro for your podcast. We'll cover everything from how to grab your listener's attention to how to leave them wanting more.

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2023-03-20

Creating Podcast Cover Art: Everything You Need to Know

A guide to podcast cover art that can help you take your artwork to the next level. Keep reading to learn about the requirements for cover art, the key elements to include in your cover, and how to take your artwork above and beyond by using episode-specific artwork.

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2023-03-20

The Great MP3 vs. WAV Debate: Which Podcast File Formats Should You Use and Why Does it Even Matter?

In this article, we'll look at both MP3 and WAV files, their similarities and differences, and explore their pros and cons. We'll also discuss why choosing the correct podcast file formats for your podcast episodes is crucial and how it could affect the quality of your audio.

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2023-03-20

Why Your Podcast Needs a Trailer: The Ultimate Guide to Creating Your Own Podcast Trailer

Ready to start a podcast? Don't underestimate the power of a trailer. Our guide shows you how to craft an irresistible podcast trailer and let your creativity flow.

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2023-02-17

How to Create a Video Podcast- The Complete Guide

Creating a video podcast can be a lot of work, but it's also a lot of fun and can be incredibly rewarding. By following the steps outlined in this guide, you can create a podcast that is both entertaining and informative, and build a loyal following of listeners.

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2023-01-31

5 Tips for Working With a Podcast Editor

Podcasting is a full-time job. Getting a podcast editor to take some of the workload from you, is the perfect way to simplify the process. When working with a podcast editor, you want to make sure that you are both set up in order to deliver each other the highest standard of stuff, with the lowest level of stress.

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2022-08-14

The Daily Habits That Lead to Consistent Podcast Growth

Jeremy Enns will teach us the daily/weekly/monthly habits we can adopt as podcasters to achieve continual growth. You will have an opportunity to learn the smallest habits that will make the biggest difference in your growth in a workshop that has never been shared before.

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2022-06-06

Get Listeners To Rate and Review Your Show

This one is for the podcasters who have been in the game for a bit and are looking to see the proof in the podcast pudding that their hard work is making an impact on their audience. Because who doesn’t love the validation of a little social proof? And who doesn’t love pudding?

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2022-05-23

2023 Podcaster's Toolbox: Exclusive Discounts on the Best Podcasting Resources

There are A LOT of podcasting tools from hosting platforms to editing resources. That's why we've carefully curated a toolbox filled to the brim with vetted tools, software, and websites to help you get ahead. The best part? We're offering exclusive discounts on our favorites.

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2022-05-18

Unlock Your Podcast's Potential for Growth with our Listener Persona Template

Discover your podcast's true potential for growth with our Listener Persona template. Tailor your content, find your ideal audience, and grow your show like you never imagined.

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2022-04-22

The Podcast Monetization Blueprint

Curious about how to make money podcasting, no matter how many downloads you have? Our Podcast Monetization Blueprint outlines how to make a podcast your listeners will actually pay for and some of the best monetization strategies, regardless of your show's size.

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2022-03-10

The Best Podcast Apps of 2021

This video is for the podcaster who’s been around the block and is perhaps ready to move to a new block where the trains run regularly and there’s a Trader Joes. In other words, you know the ins and outs of the podcast process and you’re looking for an easier, breezier approach to making it all happen.

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2022-03-03

How to Make Your Podcast SEO-Friendly

You may already know that going niche is a key to success while podcasting. While you may be putting out the most entertaining content in your field, none of that matters if potential listeners can’t find your podcast.

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2022-02-28

The Best Podcast Newsletters of 2021

If you’re anything like me, then you love staying up-to-date on all things podcasting. Just last week, we hit the two million mark of podcasts on Apple Podcasts. If I weren’t subscribed to dozens of high-quality newsletters, I never would’ve gotten the memo.

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2022-02-24

The Best Podcast Microphones of 2021

Ahhh 2021, you couldn’t have come fast enough. While this year has brought lots of changes, some things have remained consistent, including most of our favorite microphones. That’s right, the Samson Q2U and ATR2100x continue to be the microphones we recommend to our clients most often.

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2022-02-18

How to stop LOSING money on your podcast

This video is for the Podstars knee-deep in production. Not sure if I’m talking to you? Well if I ask you what day it is and you’re counting back from your last published episode?... Yeah, sis...I’m talkin’ to you.

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2022-02-05

19 Top Site for Royalty-Free Music and MP3 Downloads for Podcasts 

It is not hard to find free podcast music for show theme music when you have a list of free music websites to download MP3, FALC, WAV songs. It is equally easy to add background music to videos using apps on desktop or mobile.

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2022-02-04

Stand Out From the Podcasting Crowd with Our Competitive Analysis Template

Our comprehensive template is the key to understanding your competitive landscape and crafting a unique voice that captivates your target audience. By analyzing all aspects of your show, from the target audience to the cover art, you'll gain invaluable insights to set yourself apart and thrive.

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2022-01-29

Create a Financially Viable Podcast

This one’s for the thirsty podcasters who have been going ALL-IN on commitment, with a podcast that seems to be saying “new phone - who dis?”. It’s not your fault. You REALLY want this relationship to work, and you’re not alone.

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2022-01-21

The Best Transcription Tools for Podcasters 2021

Vintage terminology aside, tape is just another way of saying digital audio recordings (even archival tape will usually be in some form of a digital file now), and transcription goes hand in hand with tape. Nothing buffs up your show notes or podcast website better than a solid podcast transcript.

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2022-01-18

2023 Podcast Equipment Guide for All Budgets

Say goodbye to endless research - our equipment guide offers the best microphone, headphone, and recording equipment options for every type of show. AND these handpicked equipment options won't break the bank.

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2022-01-16

Making the Pod: Conducting a Competitive Analysis

Welcome to episode 4 of Making the Pod. Today, I will ensure my podcast stands out from the crowd of other podcasts in my niche by conducting a competitive analysis and definitely my “it” factor.

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2022-01-10

What Do You Need to Start a Podcast?

Podcasting is the latest craze of digital media formats, with 850,000 active podcasts and over 30 million episodes currently available worldwide. It is a fulfilling and exciting way to pursue creative ambitions, giving people a platform to share their opinions and connect with a potentially global audience.

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2022-01-04

What Is Video Podcasting And Should You Be Doing It?

When you hear the term video podcasting, it might not seem like the two media elements go together even if you have been dabbling in it. Traditionally podcasts consist of only audio, but lately, there have been large scores of people making the switch to video podcasting.

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2022-01-04

Never Miss a Step: Our Comprehensive Recording Checklist

Get ready to start podcasting like the professionals do. This four-part checklist will ensure you tick every box during pre-production, recording, production, and distribution. Never forget to hit record again!

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2021-12-30

How to Make Money Podcasting Through Premium Content

Harnessing premium and user-generated podcast content is one of the proven strategies for monetizing your show. It’s a foolproof process that enables hosts to produce additional, exclusive content, or leverage excellent content submitted by users, which paves the to make money podcasting.

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2021-12-24

My Top 6 Podcasting Mistakes (and How to Avoid Them)

Whether you’ve been podcasting for a while or just started a show, podcasting can often feel like ice-skating over a frozen pond...you’re pretty sure things are solidly in place, but one weak spot and things can get dicey.

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2021-12-16

How to Sell your Services to Make Money Podcasting

'How do podcasts make money?' is a question that crosses every host's mind. Whether you're new to the podcasting game or have well-established roots in the world of audio entertainment, finding a way to make money podcasting is normally one of the goals.

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2021-12-08

How to Make Money Through Podcast Sponsorships and Advertisements?

In the ever-growing world of podcasting, making money can often be a taboo subject. But new and veteran podcasters alike are always thinking about 'how to make money through podcasts’.

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2021-12-02

Making the Pod: Defining My Ideal Listener

Merchandise is a wholly under-utilized strategy to make money podcasting. By offering high-quality products at an affordable price, you can open the floodgates to an entirely new stream of revenue. Read on to learn more about the best ways to approach this income-generating method below.

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2021-11-25

How to Make Money with Podcast Merchandise?

Merchandise is a wholly under-utilized strategy to make money podcasting. By offering high-quality products at an affordable price, you can open the floodgates to an entirely new stream of revenue. Read on to learn more about the best ways to approach this income-generating method below.

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2021-11-21

Step-by-Step LAUNCH Checklist for Aspiring Podcasters

Are you feeling overwhelmed by the details of starting your own podcast? Look no further! Download this comprehensive step-by-step checklist to get your new show idea off the ground in 30 days or less.

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2021-11-20

How to Grow a Podcast Audience Through Networking and Events

With an estimated 4.57 billion people taking residence online, the digital space is busier than ever before. The Internet is brimming with podcasts, blogs, webinars, and eBooks, and they’re all fighting to brag the attention of consumers.

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2021-11-15

Common Podcasting Roadblocks and Strategies to Overcome Them

The term 'podfading' is commonly used within the podcasting community. It describes a podcast that still features on podcast directories i.e. Apple Podcasts, Spotify, and Google Podcasts; but there is a sustained lack of new uploads and it is considered to no longer be in production.

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2021-11-10

How to Prevent Podcaster Burnout

When you suffer, your work suffers. I’m no doctor, but I can confidently say there’s nothing wrong with you. There IS however, something wrong with your podcast workflow. So let’s talk about some things you can start doing TODAY that will keep your podcast on track, and you from bursting into tears on the reg.

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2021-11-04

How to Grow a Podcast Through Organic Online Traffic

The podcasting industry is flourishing and airways are brimming with a wide range of audio content. But this explosion in podcast popularity now has hosts across the web questioning how to grow a podcast in the current industry climate.

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2021-10-29

Making the Pod: Common Roadblocks & Crafting My Why

Welcome to episode 2 of Making the Pod. Today, I’m reviewing common roadblocks to success when it comes to podcasting and defining my why.

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2021-10-25

The Ultimate Guide to Building a Podcast Media Kit

If you’ve ever researched advertising your content for digital platforms, you've probably stumbled across podcast media kits. They are carefully engineered, all-inclusive marketing tools designed to start a conversation about your podcast.

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2021-10-20

How To Avoid Podcaster Burnout

Starting a podcast can be an exciting venture. But a couple of months in when you realize the road is often paved with late-night editing, extensive recording sessions and you find yourself stretched too thin, that excitement may start to wane.

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2021-10-13

Secure High Profile Guests with a Media Kit

Whether you’ve been podcasting for a while or just started a show, you’re here because you’re hosting a major pod party and it’s time to stack the guest list.

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2021-10-04

How to Get More Podcast Listeners Through Social Media

When it comes to making money podcasting, quality content is king. But when you’re trying to grow a dedicated following, distribution is key. With over a million shows currently fighting for a top spot in the podcasting industry, the importance of building a loyal community of loyal listeners has become just as important as the content creation itself.

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2021-09-18

How to Make Money Podcasting by Incorporating Premium Content

Premium content is all the rage in the podcasting community these days -- and for a good reason. It’s one of the best ways to monetize podcasts, and you can do it in a much more authentic and genuine way than chasing sponsorships.

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2021-09-10

Making the Pod: Adopt the Right Mindset

Welcome to episode 1 of Making the Pod. Today, I’m starting from the very beginning of my guide on podcasting, which means I’m defining my mindset for success.

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2021-09-02

Why You Should Use a Newsletter for Your Podcast Marketing

For a long time, the question posed in this headline wouldn’t have even been a thing. Of course you should be advertising on podcasts -- how else are you supposed to make any money?

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2021-08-24

Find Your Dreamiest Podcast Audience

By definition, it’s a breakdown of a theoretical listener that includes information like age, location, job, as well as her interests and pain points. With a bit of creativity and imagination, the creation of a listener persona helps podcasters empathize with their audience and anticipate where they should be marketing, what kind of language to use, and what content to create.

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2021-08-08

How to Record a Podcast

There’s no doubt that podcasting is taking the world by storm, with over one million people around the globe taking to the airways to share their knowledge on various topics. But entering a $1 billion industry can be intimidating, because of the tough competition.

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2021-08-01

How Do Podcasts Make Money?

Are you just starting out and want to know how podcasts make money? Or do you already have a podcast and want to start monetizing your content?

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2021-07-27

The Ultimate Guide For Recording Your Podcast Remotely

With the COVID-19 outbreak and global social distancing becoming the new normal, many podcasters have been forced to restructure the way they record and deliver content. The idea of remote interviewing is hardly a foreign concept, with many successful podcasts being built entirely on the foundation of remote recording.

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2021-07-20

The Best Podcast Editing Services

There is an abundance of podcast audio editing programs out there, and the purpose they serve can differ greatly. If you’re still early on in your podcasting journey, the best advice we can give you is to just get stuck in. Most tools are brimming with useful tricks and tips that you can only truly maximize if you spend time getting to know the program.

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2021-07-13

How to Make a Podcast Worth Paying for

Passion is essential, but we’d all be lying if we didn’t also think about how to monetize podcasts. After all, everyone needs to make a living, and if podcasting is your dream, then you have to think about how you’re going to make it a reliable source of income. Read More

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2021-07-05

Are Interviews the Right Podcast Show Format For You?

Scan over the top Apple podcasts, and you’ll see a lot of shows built around the interview podcast format. It’s a tried and true style that many podcasters have employed to great success -- but is it right for you?

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2021-06-26

Which are the Best Podcast Platforms For Your Show?

Once your podcast is ready to hit the airways the next thing on your mind should always be podcast distribution. This crucial step will play a big role in determining the number of people your content can potentially reach.

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2021-06-18

Why All Coaches Should Have a Podcast

If you’re a personal development coach, you should have a podcast. Full stop. It doesn’t matter whether your focus is on business, relationships, health -- or any other niche topic. A podcast can help you expand your audience, attract new clients, and even bring in extra income.

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2021-06-04

Are You a Coach? How to Turn What You Do Every Day Into a Podcast

If you’re a personal development coach, you ought to have a podcast. It doesn’t matter whether you’re building up your business or if you’ve been at this for years -- having a coaching podcast is a great way to stay relevant, increase revenue, and attract new clients.

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2021-05-31

The Best Vocal Warm-Up for Podcasters

Just as professional athletes typically stretch before and after physical activity, speaking for an extended period of time requires a warm-up. Below are a series of warm-ups to prepare your voice using techniques from professional singers and TV personalities while also considering your body and mental state.

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2021-05-22

How to Use TikTok to Market Your Podcast

Ah, TikTok. If you know it, you love it. If you’ve never used it, then you probably still don’t understand what it is. Not everyone is on every available social media platform, nor do you have to be. But if you’re looking for an additional way to market your podcast, we’d be remiss to not talk about how you can use TikTok.

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2021-05-13

Should You Be Advertising on Podcasts?

For a long time, the question posed in this headline wouldn’t have even been a thing. Of course you should be advertising on podcasts -- how else are you supposed to make any money?

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2021-05-03

The Best Podcast Newsletters

Do you want to stay up to date with all things podcasting, but you have trouble sifting through all the clutter out there? Wishing there was a way to make the whole experience more streamlined?

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2021-04-18

Zoom vs. Squadcast: Why Paying for Remote Recording Services Has Made All the Difference

In an ideal world, you and your co-host or interviewee would be able to sit down in the same studio and record the latest episode for your podcast. Unfortunately, life isn’t always that clean and tidy.

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2021-04-10

How to Make a Podcast Network

There are a number of big-time podcast networks, like Radiotopia and Gimlet, that often feel far out of reach. But there are also growing opportunities for independent podcast networks, geared toward mid-level and brand-new podcasts.

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2021-04-02

How to Get a Copyright for Your Podcast

Copyrights, trademarks, and patents, oh my! As you dive into the legal weeds of podcasting, we know things can feel overwhelming. Here, we’re going to break down one of the most common legal questions: should you copyright your podcast, and how exactly do you do that?

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2021-02-25

The Right Way to Use a Microphone

Does the sight of a microphone make you clam up? Have you read a million how-to pieces and don’t know where to start?

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2021-02-20

Podcast Like a Pro with Our Vocal Warm-Up Guide

Our comprehensive guide is the key to mastering advanced vocal warm-up techniques used by professional voice actors, speakers, and singers. Prepare your mind, body, and voice for recording and elevate the quality of your show like never before.

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2021-02-16

How to Define Your Podcast Audience and Listener Persona

Raise your hand if you've heard the term "listener persona." Now, raise your hand if you've heard the phrase and have no idea how it's supposed to apply to you and your podcast.

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2021-01-23

Why Your Podcast Needs a Trailer and How to Record One

You’re getting ready to launch your podcast. But on top of everything else, you’ve heard you have to record a trailer. You think to yourself, really? Do I have to?

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2021-01-17

How to Determine and Showcase Your Podcast's Competitive Advantage

It's no secret there are a lot of podcasts out there today. In fact, it's a dilemma that often stops would-be podcasters in their tracks--if there's so much content already, what else is there to be offered? It's a valid question to ask, but it shouldn't be a deterrent. Instead, it should help motivate you to find a way to differentiate your podcast from the crowd.

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2021-01-11

Why Right Now is a Great Time to Make a Podcast

There’s a running joke on Twitter that everyone is going to start a podcast now that we’re all spending a lot more time at home. But you know what? You should! If you have an idea, there’s never been a better time to make a podcast than right now.

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2020-12-20

What Should Your Podcast Format Be? The Definitive Guide

Do you have an idea for a podcast, but you're just not quite sure how to execute it? Do you know the topic, but you can't decide which format it's best suited for?

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2020-12-13

Top Podcasting Conferences of 2020

Podcasting conferences are a place where podcasters from around the world come together to network and learn more about their craft. Whether you’re an expert who’s been in the field for years or you’re yet to record your first episode, all skill levels are welcomed with open arms.

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2020-12-06

How Voice Control Devices Are Changing the Game for Podcasts

First made popular by smartphone voice assistants like Siri, voice control devices are becoming part of our everyday lives. We no longer need to pick our devices up in order to use them.

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2020-11-30

How to Find a Niche for Your Podcast

So you have your interests that you’re going to turn into a podcast. But now it’s time to narrow down even further into a specific niche.

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2020-11-22

Five Podcasts Making the World a Better Place (even if that’s not what they say they are doing)

I am not going to lie to you, I had a bit of an existential crisis when I first started writing this post. What does “making the world a better place” really mean, anyhow?

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2020-11-07

How to Write Epic Show Notes for Your Episode

If you’ve made a great podcast, then you’re going to want to write great show notes, too. Why? Well, for two main reasons:

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2020-11-01

How Podcasts Helped Me Learn About Money

How much do you feel like you know about money? How to save it, how to invest it, how to negotiate for more, how to (insert all other stressors that come with it here)?

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2020-10-26

10 Podcast Tools Everyone Should Know About

Creating a podcast can be as simple as hitting the record button from an app on your smartphone. That being said, you need to try to stand out from the crowd to make your mark in an increasingly competitive podcasting landscape.

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2020-10-16

How to Turn Your Interests Into a Podcast

Everyone’s interested in something. Whether it’s the paleo diets, Reddit true crime conspiracies, or medieval history, there’s something that piques your interest.

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2020-10-03

5 Tools for Discovering New Podcasts

Fancy branching out and listening to new podcasts but don’t quite know how to find them? Thanks to a range of great tools, it’s never been easier.

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2020-09-30

How to Overcome Your Podcasting Fears

You know that feeling when fear hits your body? When your stomach starts to tighten, your palms begin to feel clammy, and then even your thoughts clam up?

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2020-09-30

12 Must-Listen Podcasts for Every Entrepreneurial Woman

Despite the seemingly endless options in the podcast field, sometimes it’s hard to determine what to watch next. For the entrepreneurial woman, there are myriad options, so we took the time to narrow down on a few of our favorites.

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2020-09-21

How to Include a Remote Guest or Co-Host on Your Podcast

Unfortunately, co-hosts and guests can’t always be present physically to record a podcast. Whether you’re separated by a 20-mile car ride or a 7-hour flight, distance can make recording your show a little tricky.

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2020-09-05

Feeling Afraid of Starting Your Podcast? Don't Worry, You Aren't Alone

If you’ve been thinking about starting a podcast but fear is getting in the way, trust me, you are not alone. A few weeks ago, I woke up from a stress dream where I was sitting with a guest on my soon-to-come podcast and was totally bombing.

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2020-08-27

A Guide to Writing Your Podcast Description and Other Copy

You have an episode (or two or three) of your podcast ready to launch, but now Apple Podcasts is asking for a podcast description and you're wondering how to write a great one. When submitting your podcast to directories, be sure to take your time with this step because it's the first opportunity to attract an audience and you want to capitalize.

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2020-08-20

Understanding Podcast Analytics

Podcast analytics help you measure your show’s performance through practical data. From subscriber counts to average listening time, this information allows you to make strategic decisions about your content.

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2020-08-12

The Step-By-Step Process Of Starting A Podcast From Concept To Launch

Just the thought of starting your own podcast can be intimidating. There are so many things to consider – from the basics of choosing a podcast name to deciding which audio equipment you’re going to need.

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2020-08-04

Why Create A Website For Your Podcast

You may have mastered the art of podcasting, but were you aware that you need a website to optimize your reach? Podcast websites are becoming essential to the success of your content on the web.

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2020-07-28

5 Of Our Favorite Podcast Websites & How To Build Your Own

Creating a podcast website should be at the top of every podcaster’s to-do list. It acts as a central hub where both new and existing listeners can consume more than just your finished episodes.

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2020-07-14

How To Increase The Number Of Podcast Subscribers

You’ve started your podcast but it’s not quite getting the number of subscribers you had initially hoped for. It’s an obstacle that most podcasters must overcome when first starting out.

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2020-07-07

8 Ways To Record Your Podcast

While a dedicated studio would be the most ideal setup for your podcast, it might not always be possible. Recording your podcast online is a great alternative when dealing with multiple hosts or guests that are in different locations.

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2020-06-26

7 Ways To Market Your Podcast

With all the work that goes into the production of your podcast, you breathe a welcome sigh of relief every time you publish an episode. But the work doesn’t stop there.

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2020-06-19

How To Start A Podcast For Free

When you decide to create your own podcast, the costs can quickly start adding up. From professional microphones to pop filters and everything in between, there is a wide range of equipment to consider.

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2020-06-11Growing a Podcast

How To Promote Podcast On Spotify — The Wave Podcasting

With over 600 million users across 184 countries, Spotify has quickly become a household name. While many exclusively associate the platform with music, there are almost six million podcasts on Spotify too.

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2020-06-02

How To Create A Podcast Using Just Your iPhone

When people think of podcasts, they often associate them with fancy, oftentimes expensive studio setups. But thanks to the evolution of mobile technology, it’s easier than ever to create a podcast using just your iPhone.

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2020-05-30

How To Optimize Your Episodes For SEO

Once you’ve produced some quality podcast episodes, you’ll want to optimize them for SEO. It'll help avid listeners find you naturally in organic search results.

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2020-05-17

How To Get Your Podcast Approved On Apple Podcasts, Google Podcasts, And Spotify

Once you’ve developed your fantastic podcast content, the next step involves trying to get it listed on podcast directories such as Apple Podcasts, Google Podcasts, and Spotify where your listeners can easily find you. But each of these services has its own approval process before your episodes are released into the wild.

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2020-05-08

6 Resources For Outsourcing Your Podcast Production

We could probably all agree that producing a podcast is time-consuming. There are several moving parts to consider – scriptwriting, editing, show notes, and everything in between.

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2020-05-01

Everything You Need To Know About Podcast Equipment

If you want the very best results for your podcast, you will need to invest in the right equipment. But with several moving parts, it’s hard to know and decide what exactly is required.

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2020-04-26

How Much Does It Cost To Start A Podcast?

The beauty of podcasting lies in the fact that it gives anyone who is passionate and knowledgeable in a particular subject the opportunity to share their thoughts with the world. If you’ve been thinking about creating your own show but aren’t sure how much money you need to get the ball rolling, the following post is for you.

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2020-04-19

How Frequently Should You Release New Episodes?

You’ve done a lot planning and are confident in the content your podcast will deliver to its valued listeners. One of the final details you’ll need to decide on is how often you should release new episodes to your listeners.

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2020-04-12

Everything You Need To Know About Podcast Microphones

It can be difficult to know exactly what equipment you will need when starting your own podcast. But one thing is for sure – a good quality microphone is key to your setup.

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2020-04-05

How Long It Really Takes To Create A Podcast

Thinking of starting a podcast but unsure how much time it really takes to create good content? You’re not alone. Many people only see the finished product and don’t appreciate the amount of work that takes place behind the scenes.

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2020-03-11

The Best Sites for Hosting Your Podcast 2020

Trying to figure out which site is best for hosting your podcast can be tricky. Especially with the number of options offering seemingly similar services at competitive rates.

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2020-03-01

How Many Listeners Do I Need to Start Making Money Podcasting?

The number of people who listen to podcasts has never been higher. Whether relaxing at home or passing time on their commute, listeners are tuning in and downloading in droves. Podcasting has fast become a popular career choice for aspiring hosts around the globe.

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2020-02-27

Tools for Promoting Your Podcast on Instagram

You’ve got your podcast idea together. You’ve experimented, refined it, and got it to a place you’re happy with. It’s recorded, edited, and ready to go. What next? If you’ve ever researched how to create a successful podcast, then you’ll know that promoting it is really important.

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2020-02-15

Podcasting vs Blogging: Which Strategy is Best For You?

Publishing helpful, compelling content as part of your marketing strategy is an ideal way to increase your exposure and potentially drive more traffic to your website. Podcast marketing and blogging can both be effective communication styles for reaching your target audience in their separate ways.

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2020-02-07

8 Tips For Being A Great Podcast Guest

The best podcasts carefully choose their guests and with very good reason. There are at least 750,000 podcasts out there and over 30 million episodes. In other words, competition for listener’s attention is fierce.

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2020-01-22

5 Ways to Make Money Podcasting

Have you ever thought to yourself “how do podcasts make money?”. It sometimes seems as though everyone is creating their own podcast these days. A-listers such as Oprah Winfrey with her SuperSoul Conversations podcast.

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2020-01-17

5 Reasons To Promote Your Business With A Podcast

Business podcasts are one of the fastest-growing marketing tools, and the signs only point towards a further increase in momentum. With advancements in global technology, forward-thinking businesses are continuously finding new ways to connect with prospective customers and communicate with existing ones as well.

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2020-01-13

3 Ways to Improve Editing Your Podcast Episodes

Let’s face it, you probably didn’t get into podcasting for your love of editing. It is, however, one way to transform a good podcast into a great one. You don’t need to be a technical wizard or have limitless time available either.

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2020-01-04

3 Methods for Monetizing Your Podcast

Just like blogs, social media accounts, and websites, if you have audience engagement, there is an opportunity to make money from the value you provide your listeners. Whether just starting out or publishing your 100th episode, we’ve got a revenue strategy for you.

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The ecosystem

Four service lines. One operator. One philosophy.

The Wave sits inside the Q&A ERP Solutions ecosystem. Whatever your next transformation looks like, there is a sister service line for it — all built on the same two-phase model.