Question 1

How much of my time does this actually take?

Accepted Answer

Around four hours per month. We handle scripting, production, editing, and distribution. You show up, share your expertise, and we do the rest.

Question 2

I'm terrified of being on camera. Is that a problem?

Accepted Answer

Not at all. Every single client has felt the same way. Authentic beats polished — and our production process means you only ever see the finished, professional version. We also offer AI avatar options via HeyGen if you prefer not to appear on camera at all.

Question 3

How long before I see results?

Accepted Answer

Most clients receive their first inbound enquiry within 60 days. By Month 6, you will see significant pipeline impact. Content-warmed leads close 2–3x higher than cold outreach.

Question 4

Can I choose just video or just podcast?

Accepted Answer

Both are included in every tier. One recording session becomes a podcast episode, social clips, audiograms, blog posts, and more — typically 8–12 assets from a single session.

Question 5

What happens after 12 months?

Accepted Answer

Most clients renew. Your content library keeps generating leads long after each piece is published. The compound effect means Month 12 content performs better than Month 1.

Question 6

Isn't podcasting saturated?

Accepted Answer

There are 4 million podcasts registered, but only 400,000 are actively publishing. Your niche likely has fewer than 50 serious podcasts. The barrier to entry is consistency and quality — exactly what we provide.

Question 7

I've tried video/podcasting before and it didn't work.

Accepted Answer

That is completely normal — without a strategy, distribution plan, and production infrastructure, most attempts fail within 12 episodes. This time you have all three.

Question 8

What exactly is the Discovery Audit?

Accepted Answer

A 90-minute deep-dive session where we audit your current brand presence, map your ideal client journey, build a 12-month content calendar, and create a production roadmap with ROI projections. The £995 fee is fully credited against your first month's retainer.

Question 9

B2B audiences don't watch video, do they?

Accepted Answer

Over 70% of B2B buyers watch video content before making a purchasing decision. The question is not whether your audience watches video — it is whether they are watching yours or your competitor's.

Question 10

Won't sharing my expertise mean competitors steal my ideas?

Accepted Answer

Share to build trust. Hold back implementation. Your competitors can copy what you say, but they cannot copy your experience, your delivery, or your client relationships. Visibility is the moat.

Frequently Asked Questions

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Four service lines. One operator. One philosophy.